For such a long time famous for their sagacious signings, Andrea Agnelli and his kindred chiefs are presently dedicated to getting one hotshot for every mid year
It was the late spring of 2003, Real Madrid advertising chief Jose Angel Sanchez was sat in a Sardinian eatery inverse Peter Kenyon and he couldn’t accept what he was hearing.
The Manchester United CEO was happy to sell David Beckham to the Blancos for an underlying €37 million (£24.5m/$42m).
Sanchez was jazzed with fervor however his demeanor never showed signs of change. He cordially pardoned himself from the table and went to make a telephone call to Florentino Perez.
As per John Carlin’s book, White Angels, when the Madrid president replied, Sanchez shouted down the line: “Peanuts! They’re asking peanuts!”
He was bewildered by United’s valuation – not of Beckham the player, yet of Beckham the brand.
The England chief was one of the most celebrated faces on earth. Sanchez accepted that Beckham would be worth in any event €500m (£451m/$561m) to Madrid in business income.
Promising to sign Luis Figo from Barcelona in 2000 had adequately won Perez the administration, while the expansion of Zinedine Zidane the accompanying summer empowered Real to overcome Europe.
What Perez and Sanchez genuinely wanted, however, was to assume control over the business world; Beckham was the missing piece in the riddle.
“You keep to certain fundamental standards and on the off chance that you have a decent brand – and Real Madrid is the best brand in game – you’ll progress admirably,” Sanchez once clarified.
Madrid surely progressed nicely, at first. They won two Liga titles and an European Cup in the initial two years of Perez’s first term.
Moreover, a year after Beckham’s landing, Madrid had dislodged Manchester United as the most gainful club on earth; €37m truly was peanuts in the conditions.
Juventus president Andrea Agnelli had Real’s popular ‘Galactico’ period as a primary concern when it came to marking Cristiano Ronaldo the previous summer.
The Old Lady’s renaissance since the turn of the decade had owed a lot to the insightful work done by Beppe Marotta in the exchange showcase.
Any semblance of Andrea Pirlo, Paul Pogba, Sami Khedira, Fernando Llorente and Dani Alves had all been gotten on ‘liberates’, while Arturo Vidal (€12.5m), Carlos Tevez (€9m), Patrice Evra (€1.5m) and Andrea Barzagli (€300,000) were marked for barely anything.
The €90m (£81m/$101m) marking of Gonzalo Higuain in 2016 was altogether out of keeping with their enlistment technique yet Juve felt that the Argentine was the demonstrated productive goalscorer they expected to overcome Europe in the wake of reasserting themselves as the predominant side in Italy.
Juve missed the mark, however, losing the 2017 Champions League last to Ronaldo’s Real Madrid.
Subsequently, regardless of Juve’s fervor at Ronaldo’s eagerness to move to Turin in 2018, there was some reluctance over paying roughly €340m (£307m/$382m) (€100m move expense and €240m in wages) for a 33-year-old striker.
Ronaldo simply wasn’t a footballer, however; he was a significantly greater brand than Beckham.
“It was the first occasion when that the business side and the brandishing side of Juventus met up in evaluating the expenses and advantages [of a signing],” Agnelli admitted to the Financial Times a year ago.
“The chance of Ronaldo was altogether surveyed… what’s more, it appeared well and good, both on and off the pitch.”
The ‘Ronaldo impact’ has been of gigantic advantage to Juventus regarding their business bid, having essentially supported their image mindfulness via web-based networking media.
It is impossible that any player other than Lionel Messi could have had a similar impact on a club’s prevalence yet the accomplishment of the exchange has persuaded Agnelli of the advantages of marking one Galactico consistently.
For sure, it is the reason Juve have chosen to sprinkle the money again this mid year. Age was yet again a worry. This time around, however, it wasn’t about the objective being excessively old yet excessively youthful.
Barcelona shied away from Mino Raiola’s pay requests for the 19-year-old Matthijs de Ligt.
They had offered the protector precisely the same pay that his previous partner, Frenkie de Jong, had acknowledged to move to Camp Nou: €9m (£8m/$10m) a season.
De Ligt and Raiola, however, needed more – €12m (£10.8m/$13.7m) per annum, to be exact – and Juve consented to offer it to them, which is essentially why the Netherlands global has touched base in Turin.
Ronaldo’s quality and forces of influence were additionally significant, however. What’s more, that is another motivation behind why Agnelli regarded the Portuguese deserving of such a monster speculation.
Who wouldn’t be enticed by the chance to play close by the five-time Ballon d’Or victor?
His insignificant nearness in Turin is a sparkling proposal of Juve as a club, the most dominant exhibit conceivable of the Old Lady’s craving to take the necessary steps to win – and win enormous.
Beating off challenge from Barcelona and Paris Saint-Germain to sign De Ligt is only additional proof of that desire.
As the Gazzetta dello Sport called attention to not long ago, Agnelli is building an “Outstanding Juventus”, one inherent the picture of Perez’s Galacticos.
It merits recalling, however, that while Madrid shone splendidly for two seasons, they had viably worn out when Beckham arrived.
He lifted only one noteworthy trophy during his four-year remain and that Liga title came directly toward the end, by which time Perez had just surrendered, yielding that the undertaking had been a disappointment.
The Real supremo had totally ignored the protective side of the game, most significantly by disparaging the significance of midfield workhorse Claude Makelele.
“He wasn’t a header of the ball and he once in a while passed the ball multiple meters,” he killed in September 2003. “More youthful players will arrive who will cause Makelele to be overlooked.”
The choice to dispose of the Frenchman to Chelsea, however, is recognized as the impetus for the breakdown of the first Galactico time in Madrid.
Juve are, clearly, aim on staying away from such carelessness, which is not really astonishing for a club whose achievement – on and off the field – has been based on strong establishments.
While they are as yet planning to reinforce their assault with Mauro Icardi and Federico Chiesa before the end of the exchange window, the €70m (£63m/$79m) marking of De Ligt is proof of the Old Lady’s choice to revive its once incredible backline.
As Agnelli clarified a year ago, Ronaldo’s absolute best days might be behind him yet his marking would help Juve sign the stars of things to come.
“We must be in a situation to have the option to secure the following Cristiano,” he says. “Be that as it may, at 25 years old.”
Basically, Juve are attempting to accomplish an ideal harmony among youthful and old, assault and safeguard, brandishing and business achievement.
It is the main method for guaranteeing that Agnelli’s Galacticos last longer than Perez’s.